Pictures of this could sell SUVs

A camping trip provides a rich source of fodder for advertising copy.

Many photographs of beautiful, wild nature; many flowery descriptions of same.

I contemplated this as I sat in my own filth, trying to prevent bees from flying into my beer.

"Lexus RX330, now standard with parasitic stinging insects"

Pictures of glorious sunlight bouncing off the sandy beach and playfully consorting with the caps of little rockpool ripples are highly appealing. Pictures of the peeling skin on my back are less so.

I took a morning trip to the beach on a day when the ocean was angry. The bottle of Jack Daniel's in my hand was admirably fulfilling the sole purpose for which it had been bought. I wanted to drink whiskey on a rock while facing the waves and braving the wind and I did so. This was exactly how I imagined, with no disappointment whatsoever.

Camping is a supremely enjoyable activity, and is well worth the the irritation and discomfort.